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The "Girlcott Girls"

girlcott.jpg"Give me something to scream about!" is just what Abercrombie & Fitch did for 24 young girls after releasing a line of female t-shirts containing this sexually charged phrase along with some other sexist and racist messages, including, "Who needs brains when you have these?" "I hope you can make more then I can spend," and "Last night I had a nightmare I was a brunette."

These t-shirts sparked a feminist uproar in this group of teens, and they decided to take action! The group of 24 girls originally came together to learn to be grantmakers, in a youth program called "Girls as Grantmakers" run by The Women and Girls Foundation of Southwest Pennsylvania. They went big with their fight against Abercrombie, waging a national Girlcott against A&F's sexist slogans. Supported by Heather Arnet, the Foundation’s Executive Director, the teenagers launched what became a ‘cause celebre' and a successful social action.

The Girlcott garnered national attention through radio and television-- and more than 23,000 stories about it appeared online! As a result, A&F pulled the demeaning t-shirts from the shelves and agreed to meet with the Girlcott group at A&F headquarters to discuss how the company could incorporate more empowering t-shirts for women.
Posted on Tuesday, August 21, 2007 by Registered CommenterGirls in Gov in , | CommentsPost a Comment

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